Creating Your Job Search Strategy

Happy New Year! We hope you had a happy and safe Christmas.

For many of us starting the new year means new resolutions, as we move out of 2020, we hope that self-care is your first priority. On average we spend approximately 90,000 hours of our lifetime at work, needless to say, it is crucial to enjoy your job! And, this should be foremost in your self-care strategy for 2021.

Searching for the ‘perfect’ job takes time and requires strategy, this is particularly poignant following the year we have just had, similar to moving house finding your next role does not just ‘happen’. Effective goal setting and obtainable targets are crucial to ensuring you stay positive through your search.

There are four ways of looking for a job: agencies, speculative approach, networking and job adverts. With this in mind start your job search by defining your goal and setting objectives. Set yourself a date for securing a new role (your goal) and create a timeline with objectives, these must be measurable and realistic.


  1. Personal Brand – your CV, Cover Letter, and social platforms are unique to you; your CV is your brand! Formulate your master CV and Cover Letter and tailor it specifically for each role that you apply for. Ensuring it is accurate, concise and covers what both the company and job spec requires. Your social platforms will be looked at by the employees that you are contacting, make sure they are appropriate.
  2. Know your industry and relevant agencies, the goal is to create awareness and build a relationship. In order to save you time it is important that you do your research well and approach those who feel are best placed to assist you. Once you have done this set a target of agencies to reach out to per week, though they may not have an immediate role you will be on their radar and are building your network positively.
  3. Whilst building relationships with agencies, it is crucial to continue your job search independently. Set yourself a target of X number of jobs to apply to per week.
  4. From here ensure that you follow up within 7 to 10 days of each application and agency contacted.
  5. Create a wish list of companies you would like to work with and send X number of speculative emails/ letters per week.
  6. Network, network, network! Connect with the employees that you are liaising with on relevant platforms.

At Bain and Gray, we are proven experts in assisting you through your job search, whether you find yourself in an unplanned transition or are looking for the next step we are here to help.