Things to know about Social Media whilst job hunting

Social media is a key platform when approaching any job search and should be one of the first steps you should take when job hunting.  A large number of potential employers, recruitment agencies and job boards are now using Social Media as their first port of call for filling jobs with the right candidates.  Here at Bain and Gray we post all of our jobs on our social media accounts (Facebook, LinkedIn, Twitter, Googleplus, Instagram) and it is a great way to receive instant updates on permanent and temporary roles.

Some important tips about your social media account when starting your job search:

It is hugely important to make sure your social media accounts represent you in the best possible light to any future employers. Most companies will look up your profile prior to an interview.  Social media sites like Facebook, Twitter and LinkedIn are highly searchable and appear at the very top of Google searches.  Making sure all your social media accounts are secure is crucial. Social media often slips into Google search, so it is worth checking that there is no damaging information or images which might hinder potential job interviews.

LinkedIn is key and should be kept up-to-date

Your LinkedIn page is very important to both you as a candidate and your future employer. LinkedIn is also a great way to stay in touch with former employers and clients who may be useful in the future. Here are some quick tips for personal branding on LinkedIn:

  1. Endorsements

Ask your professional contacts to endorse you on LinkedIn for any skills which may be appealing to future employers, this is easy to do and a quick way to add credibility to your skills and experience. 

  1. Show yourself at your best

Ensure that your profile is professional and shows you at your best.  LinkedIn is not the place to be sharing holiday snaps! Share career achievements, any articles you have written, any interests that relate to your career path. Your employment history should be up to date and any experience relevant to your next role must be clearly indicated.

  1. Link in with experts and mentors

It is beneficial to link in with bloggers and mentors who may have experience and information to help your future career too, so make sure you continually keep this updated and networked with the right professional people.

  1. Be proactive about being active

Be active on your account. This doesn’t have to be daily but once a week or twice a month. Spend 20 minutes just ‘liking’ industry news articles, sharing posts that relate to your career path or even creating your own posts. It’s obvious to say, but try and think how you look to someone who has never met you and doesn’t know anything about you. If a future employer looks at your LinkedIn account and can see that you are actively sharing and posting industry news, it shows that you are proactive, enthusiastic to learn and driven.

  1. Be aware of what your friends are posting about you

You must think carefully about your social media associations, employers may be interested in what your friends are positing about you and the pages you like.  Although this does not directly involve you, it may portray a misleading interpretation of you.

The most common transgressions on social media that have reflected negatively on potential job applicants and led employers to make the decision not to hire as a result, include:

  • Provocative or inappropriately suggestive photographs (46 %)
  • Information about drinking or doing drugs (40 %)
  • Negative statements about previous employers or fellow employees (34 %)
  • Weak communication skills (30 %)
  • Comments insighting discrimination (29 %)

A recent survey by a social media monitor Reppler found that 91% of recruiters use social media to screen candidates. This may or may not surprise you, but either way you look at it, to the outsider your digital footprint and social media accounts are a representation of who you are and what you are like. 

If you would like to read some more tips about personal branding on social media, please click here