Social media and the job hunt
Social media is increasingly key to approaching any job search and should be one of the first steps in finding a new job. A large number of potential employers, recruitment agencies and job boards are now using Social Media as their first port of call for filling jobs with the right candidates. At Bain and Gray we post all of our jobs on our social media accounts (Facebook, LinkedIn, Twitter, Googleplus, Instagram) and it is a great way to receive instant updates on permanent and temporary roles.
When starting your job search it is hugely important to make sure your social media accounts represent you in the best possible light to any future employers. The majority of companies will look up your profile prior to interview. Social media sites like Facebook, Twitter and LinkedIn are highly searchable and appear at the very top of Google searches. Making sure all your social media accounts are secure is crucial. Social media often slips into Google search, so it is worth checking that there is no damaging information or images which might hinder potential job interviews.
Your LinkedIn page is very important to both you as a candidate and your future employer. LinkedIn is also a great way to stay in touch with former employers and clients who may be useful in the future. Ask your professional contacts to endorse you on LinkedIn for any skills which may be appealing to future employers, this is easy to do and a quick way to add credibility to your skills and experience. Ensure that your profile is professional and shows you at your best. Holiday snaps should be avoided! Your employment history should be up to date and any experience relevant to your next role must be clearly indicated. It is beneficial to link in with bloggers and mentors who may have experience and information to help your future career too, so make sure you continually keep this updated and networked with the right professional people. Think about the pages you ‘like’, the posts you write, the things you share and the photos you’re tagged in. No one is asking you not to be yourself, but it is all about being sensible and having a positive digital footprint! It’s obvious to say, but try and think how you look to someone who has never met you and doesn’t know anything about you.
You must think carefully about your social media associations, employers may be interested in what your friends are positing about you and the pages you like. Although this does not directly involve you, it may portray a misleading interpretation of you.
The most common transgressions on social media that have reflected negatively on potential job applicants and led employers to make the decision not to hire as a result, include:
- Provocative or inappropriately suggestive photographs (46 %)
- Information about drinking or doing drugs (40 %)
- Negative statements about previous employers or fellow employees (34 %)
- Weak communication skills (30 %)
- Comments insighting discrimination (29 %)
A recent survey by a social media monitor Reppler found that 91% of recruiters use social media to screen candidates. This may or may not surprise you, but either way you look at it, to the outsider your digital footprint and social media accounts are a representation of who you are and what you are like.