With many years of experience specialising in permanent Executive Support recruitment, I’ve seen first-hand how the market shifts at the start of the year, and why organisations that move early are best placed to secure exceptional Executive Assistants and senior support professionals.

A Shift in the Candidate Market

After year-end reflection and bonus payouts, many experienced Executive Assistants enter the market in January with greater clarity around their next move. Candidates who may have been passive in Q4 often become far more open and responsive at the start of the year, creating a stronger and more motivated talent pool.

In Executive Support roles, where trust, discretion, and long-term alignment are critical, this level of candidate intent makes a meaningful difference to the quality and longevity of hires.

The Advantage of Moving Early

January also offers a clear competitive advantage for early movers. While budgets are often approved, many organisations are still finalising hiring plans, meaning fewer Executive Support roles are live in the market.

I regularly see clients who hire early in the year secure first-choice candidates before competition intensifies later in Q1.

Faster, More Efficient Hiring

Hiring processes also tend to move faster in January. With stakeholders back from the holidays and annual priorities clearly defined, interviews, feedback, and decision-making are more efficient, an essential factor when top Executive Support talent is in high demand.

Setting the Foundation for the Year Ahead

From my perspective, January represents a rare alignment of candidate motivation, market quality, and organisational readiness.

Businesses that prioritise Executive Support hiring early don’t just fill roles - they strengthen leadership teams and set the foundation for sustained impact throughout the year ahead.

For further insight into the current market position, and to understand how the support of Bain and Gray can give you a competitive edge, please get in touch.