How to Stand Out in a Competitive Job Market

In today’s fast-paced and ever-evolving job market, standing out isn’t just important—it’s essential. Whether you’re applying for a front-of-house receptionist role, a high-level Executive Assistant (EA) or Personal Assistant (PA) position or stepping into strategic leadership as a Chief of Staff, how you present yourself can make all the difference.

At Bain and Gray, we specialise in placing top talent across a wide range of business support roles, from administrative positions through to senior-level appointments. With decades of combined experience, we know what employers are looking for—and how you can set yourself apart from the crowd.

1. Tailor Your CV and Cover Letter for Every Role

Generic applications rarely make it past the first review. Whether you're applying for a fast-paced team assistant role or a discreet private PA position, your CV should showcase relevant skills and accomplishments for that specific role.

Be sure to highlight:

  • Systems or software you’ve mastered (e.g. CRM platforms, Microsoft 365, or booking systems)
  • Experience coordinating teams, diaries, or logistics
  • Moments where you went above and beyond in client service or internal support

Your cover letter is your chance to bring your personality and professionalism to life—so show that you’ve done your research and can articulate exactly why you’re a great fit.

Be sure to read our ‘How To Deal With Gaps in Your CV’ blog post here.

2. Showcase Soft Skills Like Discretion, Diplomacy, and Adaptability

In high-level support roles, especially those involving high-net-worth individuals or C-suite executives, discretion is key. But equally, so is flexibility, people skills, and remaining calm under pressure.

Whether you're front-of-house, in a support team, or managing up to a CEO, employers want to see examples of how you've handled sensitive situations, acted as a gatekeeper, or how you solve problems.

3. Upskill and Stay Ahead

Continual development doesn’t just keep you sharp—it shows initiative. Even if you’re not currently employed, consider investing time in:

  • Online courses (e.g. Excel, Power BI, project management tools)
  • Communication and leadership training
  • Industry-specific knowledge (e.g. luxury lifestyle trends, fintech, or start-up environments)

4. Leverage Your Network (and Grow It)

Many roles, especially those at the top tier, are filled through personal recommendations and trusted recruiters. Don’t wait for job posts—get proactive. Attend industry events, reconnect with past colleagues, and make sure your LinkedIn profile reflects your experience and aspirations.

When you work with a specialist recruiter like Bain and Gray, you gain access not just to exclusive opportunities, but to tailored advice and advocacy.

5. Know Your Value

Understanding your worth is critical when navigating offers and negotiating packages. From hybrid working preferences to bonus schemes and annual leave entitlements, staying informed helps you set realistic expectations—and spot standout opportunities.

👉 Explore our latest Market Insights and Salary Survey to see where you stand across reception, admin, PA, EA, Chief of Staff roles and more. It’s your go-to resource for benchmarking salaries and staying ahead of current hiring trends.

6. Partner with a Specialist Recruitment Agency

At Bain and Gray, we’re more than just recruiters—we’re long-term partners in your career journey. We take the time to understand your background, your goals, and the environments you will thrive in.

Whether you're early in your career or looking for your next leadership challenge, we’ll match you with roles that align with your skills, values, and ambitions. Our relationships with top-tier clients mean we can introduce you to roles that aren’t advertised anywhere else.

Ready to take the next step in your career? Contact the Bain and Gray team today—or browse our latest vacancies to discover your next opportunity.